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Privacy Policy

In order to comply with the new European General Data Protect Regulation (GDPR), Chris Malcolm Ltd. trading as Daydream Education ("we", "our", "us") has updated this Privacy Policy (together with our Cookie Policy and Terms of Use) to display how we will use any Personal Data we collect from you, or you provide to us during your use of our website, Internet services and/or applications, such as Pocket Poster Revision Apps and/or Maths Tutor Apps (collectively referred to as Services throughout this Privacy Policy).

Data Protection Principles

In relation to personal data, we will:

  • Process it fairly, lawfully and in a clear, transparent way.
  • Collect data only for reasons that we find proper for the course of providing our Services to you or in ways that are explained in this Privacy Policy.
  • Only use it in the way that we have told you about.
  • Ensure it is correct and up to date.
  • Keep data for only as long as we need to.
  • Process it in a way that prevents it from being used for anything you are not aware of or consented to, lost or destroyed.

Data Controller

For the purpose of the Data Protection Act 1998 (the Act), the Data Controller is Chris Malcolm Ltd trading as Daydream Education of Unit 1 Central Park, Western Avenue, Bridgend CF31 3RH.
We are registered with the Information Commissioners Office (ICO.) on the Register of Data Controllers under registration reference: Z857067X.

Your Personal Data

This Privacy Policy relates to data about you, your devices, and your interaction with our Services.

Personal Data is information that can identify you along with other information. Personal Data includes things such as your name, email, address, phone number, device IDs, certain cookies and network identifiers, and app results. Daydream Education collects, uses, discloses and processes Personal Data which is outlined in this Privacy Policy.

In summary, your Personal Data may be used:

  • To administer or otherwise carry out our obligations in relation to any purchase, transaction or agreement that you may have with us.
  • To anticipate and resolve problems with your service.
  • To carry out market research and the tracking of sales.
  • To create and inform you of products and services provided by us.
  • To operate and improve the Services and our business.
  • For advertising and marketing.
  • To provide you with other relevant information as may be described in this Privacy Policy.
  • To comply with a legal requirement; when we are legally entitled to, or required to do so (for example, pursuant to a court order or for the purposes of prevention of crime or fraud).

Ways Which We Collect and Use Your Personal Data

We collect your Personal Data in many ways and for different reasons, including:

  • When you register for an account or interact with our Services.
    • We collect Personal Data when you use or interact with our Services; when you register with us; view our products online; and when you make a purchase from password; payment information. We never request your date of birth. We use this data to create your account, enable your activity within our Services, and to provide the Services generally, which may include the development, enhancement and improvement of our Services and your experience. We also use this data for internal purposes related to certain research, analytics, innovation, testing, monitoring, customer communication, marketing and administrative purposes.
  • When you communicate with us or sign up for promotional materials.
    • We collect Personal Data when you communicate with us or sign up to receive promotional materials or information via email - including your name, email, address, telephone number etc.
    • If you consent to such communication, we may use your Personal Data and other information to communicate with you about Daydream Education products or Services you have purchased or used; provide you with promotional messages and personalised advertising; to inform you of other products; competitions, and other promotions; to notify you of Services we think may be of interest to you; and, for other marketing purposes. You can manage your communication preferences by registering for and logging into your account.
    • Please note that regardless of your email settings, we may send you notifications relating to the performance of our Services, such as revision of our Terms or this Privacy Policy or other formal communications relating to products or Services you have purchased or use.
    • We may use your Personal Data to respond to your requests for technical support, online services, product information or for any communication initiated by you. This includes accessing your account to address technical support requests. We may also use your Personal Data to address your requests, inquiries, and complaints.
  • When you engage with our online communities or advertising.
    • We may collect your Personal Data when you engage with us. This includes when you click on advertisements, links, interact with our online communities, social media pages, submit content, leave reviews, or enter information associated with Daydream Education. Please note that our social media pages are public, and we recommend that you exercise caution before deciding what information and content you wish to share or disclose.
  • When you connect with us through social media.
    • You may choose to enable, log into, or sign on to the Services through various social media or social networking services, such as Facebook, Twitter, Pinterest, or Instagram. When you connect using your Social Media Account, we may collect Personal Data that you have provided to the Social Network Service. For example, when you log in with your Facebook credentials, with your consent, we may collect Personal Data from your Facebook profile that is permitted under Facebook's Terms of Use - such as your email address, profile picture, and friend list. We use this data to provide, enhance, and personalise the Services. If you do not want to provide us with this data, you need to adjust the privacy settings on your Social Network Service account.
  • When we collect data from third parties or publicly-available sources.
    • We may obtain certain data about you from third party sources to help us provide and improve the Services, and for marketing and advertising. We may combine your Personal Data with data we obtain from our Services, other users, or third parties to enhance your experience and improve the Services, such as providing you with a single point of sign on for our Services.
    • From time to time we will contact you with information about promotions and associated products via email/e-communications. You will have the choice to opt out of receiving such communications by indicating your preference to what we send you or by unsubscribing from all communication. All ecommunication that we send you will allow you to unsubscribe from marketing and promotional email communication.
  • When we leverage and/or collect cookies, device IDs, and other tracking technologies.
    • We may collect certain Personal Data using cookies and other technologies such as web beacons, device IDs, advertising IDs, HTML5 local storage, Flash cookies, and IP addresses. We use browser cookies for different purposes, including cookies that are necessary for functionality, cookies for the purpose of personalising your experience, cookies for performance/analytics, and cookies for advertising. Our Cookie Policy contains more information about the type of cookies we use, and also contains information that allows you to control or opt-out of certain data collection or uses.
  • When we comply with Legal Requirements or Obligations.
    • We may use Personal Data to comply with laws, regulations, court orders, or other legal obligations. We may also use Personal Data to assist in an investigation, to protect and defend our rights and intellectual property, or the rights or safety of third parties. We may also use Personal Data to enforce our Terms of Use, this Privacy Policy, or agreements with third parties.

How We Disclose Personal Data

We may disclose your Personal Data for the purposes as described in the previous section, and in the following ways:

  • With companies or ventures that are owned or controlled by Chris Malcolm Ltd, and internally within Daydream Education, that allows us to provide and improve Services, for marketing purposes, and for advertising.
  • With companies or ventures that are owned or controlled by Chris Malcolm Ltd, and internally within Daydream Education, that allows us to provide and improve Services, for marketing purposes, and for advertising.
  • To Service Providers or business partners and marketing partners to provide, improve, and personalise the Services.
  • To Social Network Providers when we use social network plug-ins, buttons, or widgets in our Services.
  • With other users in the context of specific Services that are social in nature because the service being provided is social interaction. Furthermore, information you post or disclose in our community (e.g. Facebook or Twitter) is public.
  • With advertising and marketing partners for advertising and marketing purposes on behalf of Daydream Education or on behalf of third parties such as Facebook, Pinterest, Instagram etc.
  • For specific analytics and improvement with certain companies for the purpose of data analysis and for the improvement of the Services.
  • To comply with a legal requirement.
  • To enforce our Terms of Use
  • To enforce a breach of Intellectual Property Rights
  • The types of companies we may share data with can be viewed here.

Security and Storage of Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who are employed by us, or whose services have been employed by us or for our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your Personal Data you agree to this transfer, storing or processing. The technology that we use and the policies that we have implemented are intended to safeguard your privacy from unauthorised access and improper use. We will continue to update these measures as new technology becomes available.

All information you provide to us is stored on secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain Services, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not always secure. Although we have robust security policies in place to protect your personal data, we cannot guarantee the security of any data transmitted to us by you. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try and prevent unauthorised access.

Newsletters and Service Emails

The emails we send fall into two categories:

  • Our emails (we call them newsletters) which provide you with information about offers, new products and other things that we think may interest you or Daydream Education customers generally.
  • Transactional emails which relate directly to your orders and purchases.

Should you wish to, you can opt out of receiving our newsletters by selecting the unsubscribe link at the bottom of our newsletters or by contacting us in writing and addressing your request to the Data Controller, or email us at:

While we do our best to act on your preferences as soon as we can, please be aware that it may take up to 14 days for changes to your preferences concerning newsletters to take effect.

Please note that transactional emails that we send you – that is, emails that we need to send you relating directly to your orders and purchases from Daydream Education or its service providers (e.g. Royal Mail, FedEx, Hermes etc.), – are unaffected by your preferences for newsletters.


When you visit Daydream Education we send cookies to your computer, or similar device, which are essential for interaction with the Services. If cookies are disabled, you will be unable to interact with the Services. Cookies also help prevent fraud by providing a way of recognising you so that only you can access your Personal Data. For detailed information on the cookies we use and the purposes for which we use them please see our Cookie Policy

Your Rights in Relation to Data

The law on data protection gives you certain rights in relation to the data we hold on you. These are:

  • The right to be informed. This means that we must tell you how we use your data, which is the purpose of this Privacy Policy.
  • The right to access. You have the right to access the data that we hold about you. To do so, you should request access to the data by writing to the Data Controller.
  • The right for any inaccuracies to be corrected. If any data that we hold about you is incomplete or inaccurate, you can request that it is corrected.
  • The right to have information deleted. If you would like us to stop processing your data, you have the right to ask us to delete it from our systems where you believe there is no reason for us to continue processing it.
  • The right to restrict the processing of the data. For example, if you believe the data we hold is incorrect, we will stop processing the data (whilst still holding it) until we have ensured that the data is correct.
  • The right to portability. You may transfer the data that we hold on you for your own purposes.
  • The right to object to the inclusion of any information. You have the right to object to the way we use your data where we are using it for our legitimate interests.
  • The right to regulate any automated decision-making and profiling of personal data. You have a right not to be subject to automated decision making in way that adversely affects your legal rights.

Where you have provided consent to our use of your Personal Data, you also have the right to withdraw that consent at any time. Withdrawing your consent means that we will stop processing your data which we were previously given consent to use. There will be no consequences for withdrawing your consent. However, in some cases, we may continue to use the data where so permitted by having a legitimate reason for doing so. If you wish to withdraw your consent, it must be in writing and addressed to the Data Controller.