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Cookie policy

By using our website, you agree to our Terms of Use.
Our Privacy Policy will provide you with more information on how we collect and use personal data.

In order to comply with the new European General Data Protect Regulation (GDPR), Chris Malcolm Ltd. trading as Daydream Education ("we", "our", "us") has updated this Cookie Policy (together with our Privacy Policy and Terms of Use) to display how we will use any Personal Data we collect from you, or you provide to us during your use of our website, Internet services and/or applications.

When you visit our website we use cookies. Cookies allow us to identify the computer or device you’re using to access our website – but we can’t identify you personally.


Read through this section for all you need to know about what cookies are and how we use them.

What are cookies?

Cookies are small text files placed on your computer by us or our partners. They let us identify the device you’re using – but not you personally. This information is sent back to our systems as you move around our website.

Cookies are unique to the web browser you’re using – so if you’re using a desktop computer as well as a mobile, different data will be collected for each.

You can find more information at

Cookies can be set by the owner of the website you’re on. These are known as 1st Party Cookies. There are also 3rd Party Cookies that can be set by partner websites. Only the owner of the cookie can see the anonymous information it collects.

You can choose to accept all cookies, reject 3rd Party Cookies or reject all cookies by changing your internet browser settings. If you don’t accept cookies, most features on our website won’t work and you will be unable to view, search or purchase items on our website.

How we use cookies

Our Website may request cookies to be set on your device. We use cookies to let us know when you visit our website, how you interact with us, to enrich your user experience, and to customise your relationship with us, including providing you with more relevant products and advertising. You can change your cookie preferences at any time. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer. Cookies are used for things such as:

  • Storing items in your shopping basket: If you add something to your basket a cookie will make sure that the item stays in your basket when you move to a different page and then decide to checkout
  • Collecting information: This means we can learn more about how you use our website so we can improve our products and online experience
  • Tailoring your experience: Cookies allow us to provide you with information, products and services that we think you’ll find interesting
  • Making our marketing relevant: We can show you relevant offers and promotions on our website
  • Email newsletters: If you receive our email updates, we tailor the information we send you based on the data our cookies have collected from your recent visits to our website. You can opt-out of this in any email we send.

Other ways we make our online service easier to use include using cookies that:

  • make login faster by remembering your details
  • make the pages load quickly by sharing the workload across computers
  • make sure our pages are optimised for your browser or device by giving us technical info
Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and for the use of some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in the Cookie Statement.

Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our websites and provide you with an online experience that’s tailored to your needs. They help us show you the most relevant content, based on your preferences. Without these cookies, certain functionality may become unavailable.

Analytics and Customisation Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website and Services are being used or how effective our marketing campaigns are, or to help us customise our websites and applications for you in order to enhance your experience.

Marketing Cookies

These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see the section of the Cookie Statement entitled "Targeted online advertising".

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Functionality: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as adding products to your basket, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.
Daydream Education
  • country
  • external_no_cache
  • frontend
  • frontend_cid
  • persistent_shopping_cart
  • session-set
  • _fc_unq
  • _fc_vname
  • _fcatv
  • cookietest
  • _fcvd
  • _session_id
Amazon Pay
  • amazon_Login_state_cache
  • amazon-pay-abtesting-new-widgets
  • amznTest
  • at-lwaeu
  • csm-hit
  • lwa-context
  • sess-at-lwaeu
  • session-id
  • session-id-lwaeu
  • session-id-time
  • session-id-time-lwaeu
  • session-token
  • session-token-lwaeu
  • ubid-lwaeu
  • ubid-main
  • x-lwaeu
  • io
  • __atuvc
  • __atuvs
Performance: These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
Google Analytics
  • __utma
  • __utmb
  • __utmc
  • __utmt
  • __utmz
Marketing Cookies: These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.
  • NID
  • IDE
  • test_cookie
  • GPS
  • PREF
  • YSC
MediaMath Inc.
  • uuid
  • uuidc
  • _uetsid
  • MUID
  • TDID
  • _twitter_sess
  • ct0
  • external_referer
  • guest_id
  • personalization_id
AppNexus Inc
  • sess
  • uuid2
  • bkdc
  • bku
  • ck
  • fr
  • bt2
  • di2
  • loc
  • mus
  • ouid
  • uid
  • uvc
  • vc
  • xtc
  • oo
  • pt